Every business, large or small, should have a website.

Find out why.

1) Billions of eyeballs

Billions of people worldwide have access to the internet. No business, no matter what they do, can ignore that number. Billions of eyeballs add up to massive potential and an international market.

2) Competitive pressure

Your competition has a website. They have an edge on your business.

3) Quick and easy communication

Imagine being able to pass out a business card to thousands of potential clientele at any given moment. Your website, at its most basic, is an in-depth business card. On the internet, you can hand out your information 24 hours a day, seven days a week.

4) It's inexpensive

An internet presence is the most economical advertising available. A limited amount of information can be conveyed in print, television or radio ad. But put your company's website in a small ad, and you've increased the amount of delivered information exponentially. Space online is virtually unlimited. You can tell your customers everything they need to know on your web page, without any timelines. Two words say it all - mybusiness.ca.

5) It's virtually risk-free

Every advertising medium has increased in cost over the last 10 years. The price of website development and hosting has decreased significantly over the last 10 years. For a few hundred dollars a year, you can post a year-round ad available to your customers 24/7, with no shelf life. It does not cost thousands of dollars to obtain a web presence - but you get infinitely more results than any other advertising medium.

6) Reduce the cost of serving customers

How much time does your staff spend giving out trivial information? Posting basic information on your website will save you and your staff a lot of time from answering basic questions about your business - and your customer's will likely be better informed. Displaying answers to basic information in a Frequently Asked Questions (FAQ) section on your site will free up time for your employees.

7) Communicate effectively with your staff

Internal documents can be posted for staff on your website, accessible only to your employees. You can post up-to-the-minute information, communicate with staff on the road - and no mail or phone charges to boot.